Water is Awesome Campaign encourages North Texas residents to be more efficient with water
Tarrant Regional Water District and City of Dallas Water Utilities have launched a joint campaign to encourage North Texas residents to be more efficient with their water use. Despite recent rainfall, North Texas will face a supply shortfall of an estimated 456 billion gallons of water by 2070 due to explosive growth in the region.
The 16-county region is expected to grow by 91 percent over the next 50 years, and North Texas depends on surface water resources for more than 90 percent of its water supply.
“Water is a finite resource, and developing new supplies can be very expensive,” said Mark Olson, conservation and creative manager for Tarrant Regional Water District. “Learning how to use water more efficiently is the most cost-effective way to ensure that we have a safe and reliable water supply for future generations.”
The campaign will reach the nearly 7 million water users in North Texas with indoor and outdoor water-saving tips through television commercials, radio spots, social media advertising and creative out-of-home advertisements. Since watering lawns accounts for close to half of home water use, the campaign’s website, WaterIsAwesome.com, and Facebook page will feature smart irrigation tips.
“In the past decade, North Texas has made tremendous strides in reducing water waste,” said Carole Davis, conservation manager at Dallas Water Utilities. “Together with the Tarrant Regional Water District, we hope that ‘Water Is Awesome’ continues to raise public awareness about the importance of saving water and keep our region’s momentum moving in the right direction.”
About “Water Is Awesome”
“Water Is Awesome,” a joint campaign from Tarrant Regional Water District and City of Dallas Water Utilities, encourages North Texas residents to be more efficient with their water use. Water is an amazing but finite resource. By using it efficiently, we can help ensure that our region has a clean and reliable water supply for decades to come. Use it. Enjoy it. Just don’t waste it. For fun facts and water-saving tips, please visit WaterIsAwesome.com.
