Greenleaf: OWN Network Hit is the Number One Cable Telecast for Women 25-54

By Nsenga K. Burton, Ph.D., NNPA Newswire Entertainment and Culture Editor

The fifth and final season premiere of OWN’s hit megachurch drama “Greenleaf” (6/23/20) delivered 1.9 million viewers and ranked as Tuesday night’s #1 cable telecast in OWN’s key demographic of women 25-54, which is up +2% from last season’s premiere. The acclaimed drama from Lionsgate, award-winning writer/executive producer Craig Wright (“Lost,” “Six Feet Under”), and executive producers Clement Virgo (“Empire”), Kriss Turner Towner (“Black Monday”), and Oprah Winfrey was also the night’s #1 telecast across all broadcast and cable for African-American women.

OWN was Tuesday night’s #2 cable network among women 25-54 with “Greenleaf” the #1 cable telecast in the key demo. OWN was Tuesday night’s #1 network on all of television, including broadcast and cable, for African American women and total viewers.

Currently, OWN has four of the Top 20 original scripted series (“The Haves and the Have Nots,” “Greenleaf,” “If Loving You Is Wrong,” “Cherish the Day”) on ad-supported cable among women 25-54, which is more than any other network.

In the second episode of the fifth and final season of “Greenleaf”, (Tuesday June 30 at 9:00 p.m. ET/PT), Noah (Benjamin Patterson) returns to Memphis to help Grace (Merle Dandridge) with A.J (Jacob Gibson), offering her stability in a world that’s upside-down and spinning out of her control. Bishop (Keith David) and Lady Mae (Lynn Whitfield) take a walk through their history when they visit Mavis’s club as a potential venue for their future. Jacob (Lamman Rucker) continues to dig into the past and uncovers a shocking revelation about the history of the Greenleaf family home.