FREE SUMMER PROGRAMMING STARTS THIS SATURDAY AT FAIR PARK
Fair Park First, the non-profit organization created to oversee the management and stewardship of Fair Park, in partnership with Spectra and Biederman Redevelopment Ventures, has announced that it will offer free community programming each Saturday in June and July, beginning June 8. All programs and activities will take place around Leonhardt Lagoon at historic Fair Park.
“This first run of free programming is a sampling of the community-oriented offerings we’re hoping to bring to Fair Park,” said Peter Sullivan, General Manager of Fair Park. “These programs will also serve as a welcome opportunity for feedback from the community.”
Kicking off this Saturday, June 8 at 9:00 AM, Field Days will feature free programs and activities, including yoga classes, games and sports, art activities, children’s educational programs, and interactive music classes. Free parking will be available at Gate 5 and Gate 6, located off Robert Cullum Blvd.
“Part of our mission at Fair Park First is to put the park back into the park,” said Darren L. James, President of the Fair Park First board. “This free programming is the first step towards getting the community involved in this process.”
Spectra Venue Management, one of the leading venue management companies in the world, and Biederman Redevelopment Ventures, one of the country’s most prominent urban planning, programming, and park redevelopment consultants, will oversee implementation of Field Days. This programming is among several new initiatives in the planned transformation of Fair Park. “This is just an early experiment in activating the park at times, days, and seasons when there have traditionally been fewer people in the park from the community. We’re excited to introduce this free programming for the entire Dallas community to enjoy,” said Dan Biederman, President of Biederman Redevelopment Ventures.
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About Fair Park First
Fair Park First’s (www.fairparkfirst.org) mission is to restore, revitalize, and renew the more than 270-acre historic venue known as Fair Park to attract attention from across the region and the country. The Dallas-based non-profit seeks to create and implement a master plan for Fair Park; increase attendance with new events and world-class entertainment; create marketing campaigns to attract sponsors and awareness; improve tenant relations and secure revenue development; and ultimately improve and sustain the profitability of Dallas Fair Park. Fair Park First’s priority is to reestablish Dallas Fair Park as one of Dallas’ premiere performance venues accessible and enjoyed by all.
About Spectra
Spectra is an industry leader in hosting and entertainment, partnering with clients to create memorable experiences for millions of visitors every year. Spectra’s unmatched blend of integrated services delivers incremental value for clients through several primary areas of expertise: Venue Management, Food Services & Hospitality, and Partnerships. Learn more at SpectraExperiences.com. Follow Spectra on Facebook, Instagram, Twitter, and LinkedIn.
About Biederman Redevelopment Ventures
Biederman Redevelopment Ventures Corporation (www.brvcorp.com ) creates, redevelops, and operates parks, neighborhood streetscapes, and public spaces in mixed-use developments in 29 states and six countries. BRV was a major consultant in the planning programming and management of Klyde Warren Park in Dallas and will oversee programming at Fair Park. BRV’s founder and president, Dan Biederman, gained national prominence for his transformation of New York City’s Bryant Park. Biederman transformed a neglected, crime-ridden, drug-filled, dangerous midtown Manhattan space, into one of America’s grandest urban parks.
